Expansion of Trump family's cryptocurrency initiatives through partnership with Crypto.com

• Trump Media has launched a new company with Crypto.com.
• They plan to invest 1 billion dollars in CRO tokens.
• The mining system on Truth Social will utilize Crypto.com.

The family of President Donald Trump continues to develop its cryptocurrency initiatives. On August 26, 2025, the Trump Media and Technology Group, which manages the Truth Social platform, announced a partnership with the cryptocurrency exchange Crypto.com to create a company that will hold CRO, the token issued by Crypto.com.

According to reports, Trump Media plans to acquire CRO tokens for a total of 105 million dollars. The total funding for the new company, known as Trump Media CRO Strategy, amounts to 1 billion dollars in CRO, which will account for approximately 19% of the market capitalization of the token, as well as 420 million dollars in cash and a credit line of 5 billion dollars.

This move is part of a new trend in the cryptocurrency industry, where companies are beginning to include the purchase and accumulation of cryptocurrency in their business plans. Devin Nunes, the head and CEO of Trump Media, stated that the company plans to create digital assets as part of its strategy.

Trump Media also intends to introduce a mining system on the Truth Social platform, which will utilize the infrastructure of the cryptocurrency giant Crypto.com. The value of the CRO token has increased by approximately 30% to 21 cents per token, although it still remains significantly lower than its historical maximum of 97 cents, reached in 2021.

Since taking office, Trump and his administration have actively supported regulations favorable to cryptocurrency. This has drawn criticism from Democrats, who accuse Trump of corruption, although the president himself asserts that he has handed over business management to his son.

Earlier, Trump Media announced plans to maintain a significant amount of Bitcoin and create a fund that will be listed on the exchange, associated with five popular cryptocurrencies. The company World Liberty Financial, founded by Trump and his sons, received support from an investment fund from the United Arab Emirates.

Also, in the meantime, the company Canary Capital submitted documents to the SEC intending to sell a fund that will track the price of Trump’s meme coin.

Tags: Economy