Starbucks Introduces New Products to Improve Sales in the USA

• Starbucks plans to introduce new products to improve sales in the USA.
• In the third quarter, the company reported a 4% increase in revenue.
• Net profit fell by 47% compared to the previous year.

Starbucks reported that it is looking forward to improved sales in the USA with new products that will be announced next year. Among the new offerings is a cold white drink, based on coconut water and enhanced extracts.

However, overall demand in the USA continues to negatively impact the company's results. In the third financial quarter, Starbucks reported a 4% increase in revenue, reaching $9.5 billion, which exceeded analysts' expectations.

Meanwhile, sales in stores that have been open for more than a year declined by 2% in the period from April to June, marking the sixth consecutive quarter of decline. In China, Starbucks' second-largest market, sales grew, while in the USA they fell.

The company is actively investing in recovery, including spending significant amounts on a two-day meeting in Las Vegas, where 14,000 store managers and regional leaders gathered. Starbucks' net profit in the second quarter fell by 47%, to $558 million, while earnings per share dropped by 46% to 50 cents per share, which was also below analysts' forecasts.

Tags: USA/Economy