Apple Reports Financial Results and New Achievements

• Apple has achieved three billion sold iPhones
• The company's revenue increased by 10% in the third quarter
• There are plans to raise prices on new models soon

This is reported by ABC News, Mezha, Asharq Al-Awsat.

Apple announced its financial results for the third fiscal quarter of 2025, during which it earned $23.4 billion in profit, which is 9% more than in the same period last year. The total revenue of the company amounted to $94 billion, which is 10% more compared to the previous year.

iPhone sales increased by 13% and reached $44.6 billion. Apple also reached a historic milestone, selling three billion iPhones since the launch of the first model in 2007. The increase in demand for smartphones is partly attributed to consumers' concerns about potential price increases through instant tariffs.

Nonetheless, the company faced challenges with tariffs, as the import tariffs from China cost Apple $800 million in the last quarter, and in the upcoming one, this figure could rise to $1.1 billion. General Director Tim Cook noted that Apple is considering the possibility of raising prices on new iPhone models that may be presented in the fall.

In addition, Apple plans to increase investments in artificial intelligence, considering the possibility of acquiring larger companies to accelerate the development of its technologies. The company has previously focused on smaller agreements but is ready to change its strategy in light of increasing competition with companies like Microsoft and Google.

As confirmed, Apple continues to work on improving its virtual assistant Siri, although some of these updates were delayed until next year. Regardless of this, while Apple continues to remain profitable, it faces risks associated with tariffs and increasing competition in the field of artificial intelligence.

Tags: Economy/Technology/Devices