Reddit Unifies Its Search Functionality to Achieve Search Engine Status

• Reddit plans to unify its search functionality with Reddit Answers.
• The company has over 70 million active users of the search engine daily.
• Reddit's revenue growth soared by 78% in the second quarter of 2025.

This is reported by TechCrunch, CNET.

Reddit plans to merge its search function with Reddit Answers to become a more effective search system. The company's CEO, Steve Huffman, mentioned this during a conference call related to the second quarter of 2025.

As of today, Reddit has over 70 million active users, who utilize the search function daily, while Reddit Answers is used by 6 million people. The company aims to make the search field more prominent to help new and regular users quickly find information.

Users increasingly seek answers to their questions using Reddit, as they believe that some queries may be better answered by humans than by artificial intelligence. Huffman noted that 80% of users believe that some questions can only be answered by people.

In the second quarter of 2025, Reddit reported a revenue increase of 78%, reaching 500 million dollars. The company also launched new advertising tools that allow marketers to use Reddit data to identify trends.

Tags: Technology