Taco Bell Launches New Drink Baja Midnight for Its Customers

• Baja Midnight - the new drink from Taco Bell, will debut on August 14.
• The drink combines the flavor of passion fruit and tropical lime.
• Taco Bell plans to expand its drink sales to $5 billion.

Taco Bell is expanding its menu by adding a new drink called "Baja Midnight," which will be available in restaurants starting August 14, 2025.

This drink is the first permanent expansion of the popular Baja Blast in the last 20 years. Baja Midnight features a purple color and combines the flavor of passion fruit with classic tropical lime, making it a unique addition to the menu.

The launch of the new drink is happening against a backdrop of growing interest in beverages in the fast-food industry. Taco Bell plans to significantly increase its drink sales to $5 billion over the next five years, and the new drink is part of this strategy.

The price of Baja Midnight will be $2.49 for a small size and $2.99 for a large. There will also be a frozen version of the drink available for $3.79 for the regular size.

Taco Bell is also planning to open 30 new Live Más cafes across the country by the end of the year, which underscores their intent to focus on beverages in the context of business expansion.

Additionally, members of the Taco Bell Rewards loyalty program will be able to receive a free medium Baja Midnight drink with a purchase of $5 or more at Taco Bell starting August 15.

Tags: USA/Economy