Match Group has agreed to pay 14 million dollars to the FTC

• Match Group has agreed to pay 14 million dollars as part of a settlement with the FTC.
• The company was accused of misleading users into purchasing subscriptions through fraudulent accounts.
• Following the settlement, Match Group is obligated to improve customer service.

This is reported by TechCrunch, The Verge.

Match Group, which owns popular dating apps such as Match, Tinder, OkCupid, Hinge, and Plenty of Fish, has agreed to a compensation of 14 million dollars to the Federal Trade Commission (FTC) due to deceptive advertising practices. This decision follows a lawsuit filed by the FTC in 2019, in which the company was accused of misleading Match.com users into purchasing subscriptions based on false information.

Along with the lawsuit, Match Group sent marketing emails to users who received notifications from accounts that, as it turned out, were bots or scammers. This prompted users to subscribe to paid services, while the company received revenue from such actions. It was also confirmed that the company blocked users from accessing their accounts, which they attempted to cancel payments.

As part of the settlement, Match Group must implement measures to improve customer service, including clear communication of terms in guarantees for six months and ensuring easier subscription cancellation processes. It is hoped that these measures will enhance the user experience.

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