Dallas Cowboys' valuation rose to $12.8 billion

• The Dallas Cowboys remain the most valuable team in the NFL in 2025.
• The team’s valuation increased by 24% compared to last year.
• The team has not played in a Super Bowl final since 1995.

This is reported by Marca, Marca.

The Dallas Cowboys once again took first place in the ranking of NFL franchise valuations for 2025 according to Sportico. The team’s valuation rose by 24% compared to 2024 and reached $12.8 billion. This marks the sixth consecutive year the Cowboys have held this position.

The Cowboys, who were purchased by Jerry Jones in 1989 for $150 million, are a testament to the remarkable increase in their valuation. Since then, their value has risen by 8433%, and Jones has earned $84.33 for each dollar invested. The team also received income from sponsorships, merchandise, and real estate.

Despite financial success, the team has not achieved significant sports results since 1995, when they last reached the Super Bowl final. In recent years, the Cowboys have only made it to the conference final once.

Top 5 NFL teams by valuation in 2025:

1. Cowboys ($12.8 billion)
2. Los Angeles Rams ($10.43 billion)
3. New York Giants ($10.25 billion)
4. New England Patriots ($8.76 billion)
5. San Francisco 49ers ($8.76 billion)

The Cowboys will kick off the 2025/26 season against the Philadelphia Eagles on September 5. The new head coach, Brian Schottenheimer, aims to change the situation after last year’s disappointing campaign.

Tags: Sport/American football